That's why many small or medium-sized companies start their online businesses by creating a striking online website because it gives such a great launchpad. If you also need a guide or idea to create an eye-catching and feature-rich corporate website for your business, this article will help get you started quickly.
We'll first go over the basics of corporate website design, such as what a corporate website is and what makes a good corporate website. Then learn how to design your own step by step. The following design examples and templates can inspire you to create a better design for your business. A corporate website of a business or company is a website that presents the information of a company in a way that introduces the company and brand as a whole while also showing what type of products and services the company provides.
Unlike a regular product website that emphasizes the product or service that a company wants to sell over the internet, a corporate website provides more content. There is information on the product or service, but also on the company profile, company goal, company culture, news and announcements, contact information and so on.
A good corporate company usually presents company values and messages clearly, successfully raises the brand awareness of the target audience and finally gains the visitors' trust to generate sales. Except for some basic elements a website should have, including brand logo, company tagline, call to action buttons and navigation, your corporate website should also include some more specific elements, such as:. To give web visitors a sense of trust and credibility, some corporate websites use a striking slider to showcase company members, such as the chairperson, managers, editors, developer team, design team and so on.
You and your team should always create a custom corporate web design draft that best suits your goals. And these 55 features that every business website should have would help you select the right elements for your website and create a more effective corporate website.
To generate a corporate website that shows your brand off and generates sales, remember these key tips when you are designing your own:. Present different types of web content, like videos, audio, sliders, image carousels, to deliver company messages more intuitively. Highlight the most important and useful pieces of content, so web visitors can focus on them as soon as they visit your website.
Make sure to choose the right type of navigation, such as horizontal or vertical scroll navigation , top navigation bar, sticky or floating navigation bar. Present menus items, options and sub-options in a clear hierarchy, so visitors can easily expand the navigation menus and navigate to the right section or content quickly.
Craft a clear copy that helps visitors understand what to do next when clicking the CTA button. Mobile devices like phones and tablets have become one of the major ways for customers to read about a company and buy their products or services online.
While designing your corporate website, adapt it and make it accessible on different devices. SEO Search engine optimization is one of the most essential steps for design teams to create a successful corporate website online. It helps potential customers find your website quickly on search engines and offers a great opportunity for your business to find more potential customers over the internet.
For example, try to naturally incorporate more keywords, well-plan your website structure, optimize title tags, add social media buttons, and so on. All these measures can make it easy for crawlers to better index your corporate site. Here are 5 key steps to help you design the perfect corporate website for your business:. A successful corporate website builds on the needs of your target audience, not yours and your team's.
Whatever happens, before you any designing, first do user and market research to see:. Of course, the most important thing is to find the right target audience, since their needs and wants exactly determine what content you should add to your corporate site. If you do not know how to incorporate the research results into your web design, Google similar corporate website examples, and see how they achieve that, make notes and compare.
Several things you should always take time to consider:. You can take small details or large details as a reference to improve your project. Use this research as a reference point to compare yourself to. After browsing and analyzing existing design examples, you may have lots of design ideas.
Sketch them all out and iterate on the details. If you've crafted your ideas to their best state, you can start to create a corporate prototype and collaborate with your team on it. These days, there are many prototyping tools that help you visualize your ideas, share with your team and collaborate on them with ease.
For example, our team loves an online collaborative prototyping tool that helps you and your team co-design on the same prototype page, share through a single link and gather feedback directly on the design page.
A free corporate website prototype template designed with the online prototyping tool. You may open the link to see whether it is suitable for you and your team. Many advanced features streamline your prototyping and collaborating process at least twice as fast, such as a built-in UI template, icon and component library, responsive layout, lifelike interactions, advanced component style editor, vector drawing and many more.
Everything can be done with simple drag-and-drop or only a few clicks. After visualizing your corporate web design with the handy prototyping tool, the next step you should do is to run that prototype to test every detail and see whether they all work as well as you imagine.
If not, work and improve on them. Of course, these prototypes are good models for you to collect feedback from real users, clients and stakeholders. The prototyping tool mentioned above also meets your testing needs by providing powerful sharing and testing features.
We've also collected 30 of the best corporate web design examples and templates to show you how to create a successful one:. Superrb is a web design company aiming to "make waves" in the design industry with its design talents and works.
The online corporate website successfully grasps visitors' eyes as soon as they land on the web page. Storytelling design presents their design values and company story in an interesting way. The use of interactions, animations and transitions encourages visitors to check all sections and pages to unlock any hidden "surprises". Image sliders and galleries with different styles present the scenes of how they work there, making it more trustworthy to visitors.
As soon as you enter their online website , you just start a fabulous visual journey that you can only experience in a sci-fi movie or novel. The dark theme design gives a mysterious vibe and makes visitors quickly focus on the page content only.
The playful mouse cursor allows visitors to interact with the background, making it interesting to scroll around. Glowing fonts, gifs, animations and effects create an immersive visual feast for all visitors. Design cases are presented with high-quality images and an overlapping brief introduction.
The homepage is a single page in a grid design, simple and easy to navigate and use. The bold grid design not only organizes and balances a large amount of content including the image sliders, texts, logos, navigation bars, and so on on one page perfectly, and also gives the website a fresh and cool visual look.
This is a nice design style that you can copy in your next project. Panda Monk is an online corporate website for a design and development studio. This website features a minimal design and uses a cute robot mascot to impress visitors. The subtle hover effects, transitions, and animations also enrich your exploring experience.
Fluid Media is made by an award-winning digital marketing user experience studio, aiming to share its studio information and introduce its design services. Its home page features a full-screen image slider that shows its best design cases, making it easy for visitors to read more details simply by clicking "Explore".
Evoxlab is a modern corporate website for a creative web laboratory that devotes itself to bridging the gap between technology and people with disabilities. All pages are designed with their own custom layouts to present the page content perfectly. A foldable navigation menu that has a yellow background to provide layer separation of the menu options from the main page content. Dev2Grow , as its name suggests, is a business website for a web and mobile app development company.
The VR-like effects allow you to interact with the web page as you would do in the real world. The full-screen slider presents the main pages of the website, making a special navigation guide for visitors. The right-corner navigation bar gives visitors the ability to quickly switch between its pages.
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